Two different ceilings
| Limit | Set by | Fix |
|---|---|---|
| 25 active validations per store | Shopify | Disable rules you do not need, or consolidate |
| Which features you can use | Your plan | Upgrade |
They present identically — something will not activate — so check which one you have hit before assuming an upgrade helps.
Getting more headroom
Disable what you are not using. Draft and disabled rules do not count. Campaign rules from a finished drop are the usual candidates.
Consolidate. One rule can carry several limits, so a cart minimum and a product cap do not need to be two rules. Combining is usually the fastest way back under the ceiling.
Check other apps. If you run another checkout or B2B app, it may hold validations you have forgotten about.
Most stores need three to ten in total, so the ceiling only bites on complex setups or where rules have accumulated over time.
Plan limits
Which features you can reach is separate and comes from your subscription. Locked features are marked rather than hidden, so you can see what upgrading would give you — see plans.